Directions
Three (3) moodboards, type systems, color palettes, and button styles prototyped collaboratively
Names
Five (5) names—trademark cleared, USA only
Logo
Three (3) logomark concepts
Packaging concepts
Three (3) packaging design concepts—pack front
One (1) logo update
Packaging updates
One (1) packaging design concept—pack front, variant options
One (1) logo update
Packaging expanded
One (1) packaging design—all sides, variant options, all formats
Vis ID/Web concepts
Three (3) website designs—desktop, two (2) modules
One (1) logo update
Website
One (1) website design—desktop, six (6) modules
One (1) logo update
Web Tweaks
One (1) website update—desktop, six (6) modules
One (1) photography/illustration direction
Deliverable
One (1) logomark and icon—svg + ai
One (1) print mechanicals—ai
One (1) brand guidelines—logo, desktop + mobile type, color, graphics, button + form elements, photo/illustration direction, components, Figma
One (1) website design—desktop + mobile, six (6) modules, Figma
Four (4) hours of production for graphics or illustrations
One (1) website development QA review
() weeks / () meetings / $